Zepto (KiranaKart Technologies Private Limited) is a quick commerce platform founded by two Stanford dropouts, Aadit Palicha and Kaivalya Vohra in 2021. With their promise of ‘Groceries delivered in 10 minutes’, Zepto has quickly captured customers' attention and investors' interest.
The brand operates by locating dark stores and micro warehouses in high-demand localities to deliver products speedily. Zepto delivers products in over 25000 product categories on its app. The company uses extensive technology based on data analytics that helps them anticipate their demand in real-time to manage their inventory.
Zepto is currently valued at $5 billion and it aims to raise around $450 to $500 million. The company has increased its sales year-on-year, which brings its gross merchandise value (GMV), meaning the total amount of products it sold in a year to over $1.5 billion as of July 2024. Even though Zepto was not first in the quick-commerce space, it rapidly overtook giants like Swiggy’s Instamart and Zomato’s Blinkit in terms of revenue by the end of 2024.