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Pincode is a hyperlocal e-commerce platform offering a wide range of products, from groceries and medicines to fashion and more.
Indus Appstore is India’s first indigenous Android app store. It offers a localized experience with apps in 12 Indian languages and allows developers to use any third-party payment gateway.
share.market by PhonePe is an all-in-one investment and trading platform that simplifies investing in stocks, ETFs, F&O, WealthBaskets, Mutual Funds, and IPOs. It empowers investors with data-driven insights with powerful research tools like factor analysis.
Product | Digital payments and financial services |
Known For | UPI, Investment solutions, E-commerce |
Top Products | PhonePe Payments, Pincode, share.market |
Promoters | 100% | |
Name | Role | Stakeholding |
Walmart (FIT Holdings S.A.R.L.) | Promoter | 83.91% |
Headstand Pte. Ltd. | Corporate Shareholder | 6.7% |
General Atlantic | Institutional Investor | 5.14% |
Others | 4.25% |
Paytm operates as a financial solution provider, connecting consumers and merchants through payments, financial services, and commerce solutions. It offers UPI, Wallet, BNPL, and cards for seamless transactions, while merchants use QR codes, Soundbox, and POS devices, generating subscription and MDR revenue.
MobiKwik operates as a digital payment platform connecting users with merchants across India. The company generates revenue through transaction fees from merchants, and commissions on financial services like consumer credit and investments. Additionally, MobiKwik offers value-added services such as peer-to-peer lending through MobiKwik Xtra, enabling users to earn interest on their investments.
Google Pay operates as a digital payments facilitator, enabling transactions between businesses and customers. It earns revenue primarily through data insights on customer spending patterns rather than charging transaction fees.
Navi offers its own financial products, including loans, insurance, bill payments, and digital gold, rather than distributing third-party services. The app supports cash collection through peer-to-peer (P2P) and merchant payments, along with services like Bharat Bill Payment System (BBPS), mobile recharges, and utility bill payments.
CRED provides a premium financial ecosystem for high-creditworthy users. It generates revenue through payment processing fees, partnerships with third-party apps, and financial product offerings. By leveraging UPI transactions, CRED enhances user engagement, enabling cross-selling of services like credit management, loans, and investment products.
Market Leadership: PhonePe currently holds a 47.67% UPI market share by value as of January 2025 in India’s digital payment space, establishing strong brand recognition and consumer trust.
Extensive Merchant Network: PhonePe has established a wide network by partnering with 40 million+ merchants, including major retailers, enables widespread payment acceptance.
Diverse Offerings: PhonePe has diversified its offerings beyond payments, that include insurance, e-commerce, investment services, and more.
Strong Revenue Growth: PhonePe's revenue increased significantly by 85.58% from ₹3,085 Cr in FY23 to ₹5,725 Cr in FY24, highlighting its rapid business expansion and growing market presence.
Growing Stock Broking Platform: PhonePe's stock broking platform, Share.Market, continues to expand, with active users growing by 6.09% in January 2025, indicating increasing adoption and engagement in financial services.
Intense Competition: The digital payments space is highly competitive, with strong rivals like Paytm and Google Pay. While PhonePe holds a higher market share, its competitors continuously innovate, creating pressure to maintain its dominance and user engagement.
Fees on Certain Transactions: While many services on PhonePe are free, some transactions incur charges. This can be a drawback for users who prefer entirely free payment options, potentially pushing them toward competitors that offer zero-cost alternatives.
Regulatory Compliance Risks: PhonePe operates under strict regulations from the RBI and other authorities, requiring adherence to financial and security standards. Any non-compliance, regulatory changes, or penalties—such as past fines for KYC violations—could impact its operations and financial health.
Security and Data Privacy Risks: Handling large volumes of personal and financial data makes PhonePe vulnerable to cyberattacks, fraud, and data breaches. Despite strong security measures, any failure in safeguarding user data could damage its reputation and lead to regulatory action.
Growth and Financial Stability Risks: While PhonePe has seen rapid revenue growth, particularly in financial services, sustaining this momentum is uncertain. Market fluctuations, competition, or inability to scale effectively could impact future profitability and business expansion.