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Ather’s family-first scooter, Rizta comes with a 159 km IDC range and a 56 L storage space. The vehicle also comes with an 8 year battery warranty.
Ather 450 is Ather Energy’s 2025 E2W. It comes with 3 modes: rain, road and rally. It rides at a speed of 161 km IDC range. Ather 450 further comes with 450X and 450S variants.
Ather 450 Apex is Ather Energy’s latest model that goes 0 to 40 km/hr in 2.9 seconds with its zero throttle to wheel response. This EV variant also comes with Ather Halo, a smart helmet built with key calling, music control and other features.
Product | Electric Scooters |
Known For | Electric Vehicles, EV Charging Infrastructure |
Top Products | Ather 450,450 Apex,Rizta |
Promoters | 100% | |
Name | Role | Stakeholding |
Hero MotoCorp Limited | Promoter | 37.2% |
Tarun Sanjay Mehta | Promoter | 6.63% |
Swapnil Babanlal Jain | Promoter | 6.63% |
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Despite facing intense competition from established players like Ola Electric, Ather Energy has steadily increased its market share from 7.9% in FY22 to 11.4% in FY24, reflecting its growing consumer trust and strong product differentiation.
Ather Energy earns 5% more profit on each vehicle compared to Ola Electric. While Ather sells approximately 1,10,000 units annually (one-third of Ola’s 3,30,000 units), its average selling price is higher at ₹1.59 lakh per vehicle, compared to Ola’s ₹1.52 lakh.
In pre-scaling stages, companies tend to spend heavily for future growth, Ather Energy has demonstrated better financial efficiency. Ather burned ₹1,994 crores in cumulative cash, less than half of Ola’s ₹ 4,466 crores.
Ather Energy was the first EV two-wheeler manufacturer to establish a fast-charging network in India in 2018. As of March 2024, it boasts a network of 1,973 chargers, giving it an edge in terms of network reliability.
Ather energy innovates rapidly and consistently introduces new features and products. The company saw a compounded annual growth rate of 108% from its sale of vehicles that went up to ₹1,789 crores in fiscal year 2024 from ₹413.8 crores in fiscal year 2022.
Ather Energy has consistently faced negative cash flow since inception, with a loss of ₹1,059.7 crores in FY24. This is attributed to high operating costs and heavy investments in manufacturing and distribution during its pre-scale stage.
Ola Electric continues to dominate the E2W market with a 35% market share and an impressive ₹5,009.8 crores in revenue for FY24. In contrast, Ather holds only a 12% share and generated ₹1,753.8 crores in FY24 which is around 3 times less revenue than that of Ola Electric.
India’s two-wheeler industry is highly competitive, with the top 4 players controlling 77% of market share. Ather’s ability to sustain and grow depends on its speed of innovation and market acceptance of its products.
Ather Energy relies solely on its Hosur factory in Tamil Nadu for manufacturing and testing. In FY24, the company produced 108,344 electric two-wheelers and 109,359 battery packs. Any operational disruption at this facility could severely impact their overall business operations. .
Ather previously benefited from the FAME subsidy, which expired in March 2024 and was replaced by the Electric Mobility Promotion Scheme (EMPS 2024) in April 2024. While EMPS provides financial support, its scope now includes electric three-wheelers, potentially reducing the subsidy available for electric two-wheelers.
Organisation | Ather Energy |