boAt IPO
IPO Price Range: Not Announced Yet
They launched their flagship brand ‘boAt’ in 2014.
The company is popular for its audio wearables, home audio and gaming accessories. boAt’s currently valued at $1.32 billion and it plans to raise ₹2000 crores from its IPO as per their DRHP filed on January 2022.
IPO Status
Upcoming
Listing Exchange
NSE
boAt Brands, Products & Services
boAt
Founded in 2014, boAT is a brand for fashionable and affordable audio products. The company’s offerings from this segment include neckbands, bluetooth headphones, speakers, etc.
Red Gear
Red Gear was acquired by boAt in 2021. It’s a gaming brand that sells gaming headphones, mechanical keyboards, gaming mouse, wired gamepads and more.
Misfit
Introduced in 2021, Misfit is a vertical by boAt that offers men's grooming products. It sells trimmers and grooming kits.
| Product | Consumer Electronics |
| Known For | Headphones, Earphones, Speakers, Soundbars, Smartwatches, Power Banks |
| Top Products | Smartwatches,Earbuds,Bluetooth Earphones |
boAt Key Financials
Objectives of boAt IPO
Shareholding Pattern
| Promoters | 100% | |
| Name | Role | Stakeholding |
| Sameer Mehta | Promoter | 28.26% |
| Aman Gupta | Promoter | 28.26% |
| South Lakes Investments | Institutional Investor | 36.48% |
| Others | 7% |
Listed Competitors of boAt
JBL
JBL is an American audio equipment manufacturer. Founded in 1946, offers audio accessories like loudspeakers, bluetooth speakers and high-end car audio.
Sony
Sony started in Japan in 1946 in the consumer electronics space. It soon established itself as a premium brand in key product categories like television, personal audio, home audio, car audio, etc.
Unlisted Competitors of boAt
Noise
Founded in 2014, Noise is an Indian company that sells audio wearables, smartwatches and other accessories like Luna Ring, Sunglasses, etc.
Boult
Boult is a consumer electronics company that offers a wide range of products like headphones, speakers, earbuds, etc. The company was founded in 2017 and it sells largely in online marketplaces like Amazon, Flipkart, etc.
Strengths and Risks of boAt IPO
Strengths
boAt ranked no. 1 in wireless wearables brand with a market share of 48% by volume and 30% in value in India.
The founding team of boAt holds more than 50% equity at the time of IPO which is a testament to its scorching growth and its relatively sustainable margins.
boAt maintains consistency of supply of products by working with reputable suppliers, logistics companies and vendors and maintaining strong relationships with factories and manufacturers.
Risks
boAt operates in an industry with intense competitors including some large and established players like Sony and JBL which may reduce the demand for its products and services.
boAt relies heavily on third-party contract manufacturers and suppliers. Any shortage in supply will impact the operations of the company negatively.
The company is heavily reliant on online marketplaces for the sale of products, disruptions in such relationships can hamper the business operations and cash flows.
Frequently Asked Questions of boAt IPO
What is 'pre-apply' for boAt IPO?
'Pre-apply' for boAt IPO indicates your interest in the IPO before it opens for subscription. This ensures quick application when the IPO goes live.
What would be the listing gains on the boAt IPO?
The potential listing gains on the boAt IPO will depend on various market factors and cannot be predicted with certainty.
Does boAt have an IPO?
The IPO for boAt is expected to be in 2025. The company plans on raising around ₹2000 crores through this offering.
What is the total funding raised by BoAt?
The ecommerce startup has raised a total funding of $176.23 million in a span of 8 rounds. The last round of funding was raised on 1st February 2024 by bollywood actor Ranveer Singh, further details of which are undisclosed.
Does boAT manufacture its own products?
According to Aman Gupta, Co-founder and Chief Marketing Officer of boAt, approximately 70% of the company’s products are now manufactured in India.
Is boAT a profitable company?
The company had been profitable since its inception. However, it recorded its first loss of ₹101 crores in FY23 on account of business expansion expenses.
What is the Issue size of Imagine Marketing (boAt) IPO?
The Imagine Marketing (boAt) IPO is an issue of ₹ 2000 crores which includes a fresh issue of ₹900 crores and an offer for sale of ₹1100 crores.
What is boAt’s best-selling product?
Some of boAt’s bestselling products include its wired headphones Bassheads 100 and its audio neckband boAt Rockerz 255 Pro.
Is boAt planning to expand internationally?
Yes, boAt plans to expand operations in international markets including UAE, Nepal and other Southeast Asian regions