Flair Writing Industries Limited is also among the top three players in the overall writing instruments industry and occupy a market share of approximately 9% in the overall writing and creative instruments industry in India, as of March 31, 2023. Its flagship brand Flair has enjoyed a market presence of over 45 years. The Company manufactures and distributes writing instruments including pens, stationery products and calculators and has also diversified into manufacturing houseware products and steel bottles.