IPO Price Range: Not Announced Yet
IPO Status
Upcoming
Listing Exchange
NSE
Product | Eyeglasses, Computer Glasses, Sunglasses, Contact Lenses |
Known For | Eyewear retailer |
Top Products | Eyeglasses, Computer Glasses, Contact Lenses |
EyeMyEye is an online-first eyewear retailer offering eyeglasses, sunglasses, and lenses. The company leverages discounts and in-house branding to acquire consumers.
Specsmakers provides prescription eyewear and lenses through its stores and website, leveraging in-house manufacturing. It sources products directly from vendors, primarily from China.
The omnichannel (online and offline) approach of Lenskart allows it to reach a wide range of customers. While the online platform offers convenience, the offline stores provide a touch-and-feel experience.
Lenskart managed to grow its sales in double digits even at a decent scale. In FY24, its sales grew 43% to ₹5,427.7 crore.
The company is actively working on enhancing customer experience using tech to provide features such as virtual 3D try-on.
Lenskart focuses on aggressive marketing and branding campaigns to be the top-of-mind brand in the eyewear sector.
Lenskart managed to grow its revenue, but is still not able to churn profits after FY21. Since FY22 to FY24, the company has reported losses each year.
The company often relies on discounts to attract customers and spends heavily on promotions, which wipes out a significant part of potential profits.
While Lenskart has grown significantly in the past few years, some well-established traditional players in the sector can be a potential threat to the company.