Westlife Foodworld Ltd

(WESTLIFE)

Westlife Development Limited WDL belonging to the B.L. Jatia Group is one of the fastest growing companies in Indias QSR sector. The Company owns and runs a chain of McDonalds restaurants in Western and Southern India through its fully owned subsidiary Hardcastle Restaurants Pvt. Ltd. Through this subsidiary the Company is a master franchisee of McDonalds Corporation USA. It presently focus on putting up and operating Quick Service Restaurants QSR in India which is a Development Licensee / Master Franchisee of McDonalds and operates QSRs under the brand name McDonalds.Westlife Development Ltd formerly known as Dhanprayog Investments Co. Ltd was incorporated on October 30 1982. However in order to avail the opportunities in Real Estate development and other related activity including Hotels and Tourism the Company changed the Objects Clause in its Memorandum of Association and changed its name to Westlife Development Ltd with effect from June 03 2008. Pursuant to the resolution passed by members of the Company at an Extra Ordinary General Meeting held on 16th August 2013 the Directors of your Company on 27.08.2013 allotted 5404593 equity shares of RS. 2/ each at an issue price of RS. 333.05 per share including a premium of RS. 331.05/ per share to Arisaig Fund India Limited by way of preferential issue. The Bombay High Court had vide its order dated 19th July 2013 approved the Scheme of Arrangement between the Company and its subsidiaries As a result Hardcastle Restaurants Private Limited became the only and a direct subsidiary of the Company.In 1996 the Company started its first Indian restaurant in Bandra.In FY2015 the Company expanded its footprint with a gross addition of 27 new restaurants and also invested in reimaging activities relating to building the interiors and exteriors to enhance the overall dining experience at its restaurants. For the same purposes it invested Rs 1021.8 million towards capital expenditure. During the year 2015 the Company closed/ relocated 2 restaurants across various locations in west and south India. In FY 2016 the Company expanded its footprint with gross addition of 30 new restaurants and also invested in reimaging activities relating to building the interiors and exteriors to enhance the overall dining experience at its restaurants. For purposes of the same the Company invested Rs 1007.3 million towards capital expenditure. During the year 2016 the Company closed/ relocated 3 restaurants across various locations in west and south India.In FY 201718 the Company broadened accessibility by adding 25 new restaurants and expanding McCafr and McDeliveryTM across restaurants. It deepened presence in existing areas while simultaneously foraying into newer locations. The Company built an efficient real estate portfolio by entering into strategic longterm deals with sites or locations and land owners. This portfolio approach offered a longterm competitive advantage and allows a keen emphasis to be laid on quality real estate. This approach meant building a strong diversified portfolio of restaurants by operating in food courts malls transit points high street retail outlets and standalone drivethru restaurants.During 201718 the Company delivered value to customers through unique value platforms greattasting premium menu selections locally relevant menu varieties and convenience and service enhancements. It introduced locally relevant menus that featured a blend of premium burgers classic favourites limitedtime offers as well as everyday valueformoney offerings. It introduced a new valueconcept as Happy Price Combos to provide consumers a choice to form a combination of food and beverage from various menu products. Further for the first time ever it introduced 12 new products on the menu under its brand campaign Flavours without Borders introducing range of new food products and beverages in three international cuisines Indian Mexican and Italian. These products were very wellaccepted in the market. It invested in building various categories by introducing a variety of desserts and beverage options focused on higher pricepoints while concurrently strengthening the value proposition. Its new launches led to an increase in footfalls and higher average spends per consumer. It gained market share through the value platform. Strategic investments in formats such as drivethrus and brand extensions like McCaf McDeliveryT and breakfast platforms dessert kiosks helped the Company create a portfolio that builds brand differentiation and yields longterm results. It collaborated with food aggregators such as FoodPanda Swiggy and Zomato to create a more efficient delivery network and address a larger consumer base and their growing demands. As on 31st March 2018 165 out of the 277 stores delivered food to customers homes. Desserts continued to play a significant role as more dessert kiosks were added during the course of the year. It continued to improve customer experience through major remodelling initiatives contemporary restaurant designs and retailing efforts. In FY 2018 the Company invested Rs 1016.6 million towards capital expenditure. It closed/relocated six restaurants across various locations in west and south India. It closed/relocated restaurants for a variety of reasons such as existing sales and profit performance or completion of real estate tenure or shifts in restaurant trading areas.

Share Price: ₹703.45 per share as on 21 Nov, 2024 04:01 PM
Market Capitalisation: ₹11,271.85Cr as of today
Revenue: ₹615.36Cr as on September 2024 (Q3 24)
Net Profit: ₹0.36Cr as on September 2024 (Q3 24)
Listing date: 05 Jun, 2023
Chairperson Name: Smita Jatia